Nestled in the Brazilian Outback, the small town of Curaçá hosts one of the most authentic and stirring celebrations in the country: the Cowboy Festival. Every year, on the first weekend of July, the community gathers to honour the cowboys, the true heroes of the countryside, embodying the strength and resilience of the Northeastern people.

Since 1953, the Cowboy Festival has transformed Curaçá into a scene of faith, joy, and tradition. The celebration begins with an open-air mass in front of the Raul Coelho Theater, a deeply moving experience for all attendees. Cowboys from near and far are warmly welcomed at Saudade Farm before parading vibrantly through the town’s streets, showcasing the enduring vitality of local culture across generations.

This year, the festival shone even brighter with the participation of BlueSky. Making their debut at the event, BlueSky added an environmental consciousness to the festivities, distributing native Caatinga seedlings and sharing insights into their conservation projects, particularly those focused on the emblematic Spix’s macaw.

Ernesto Machado, BlueSky’s project manager, expressed his delight in participating: “The festival provided an incredible opportunity to celebrate our progress with the community. Witnessing the public’s engagement with environmental issues and knowing that we are joining forces for a better future is immensely gratifying.”

Curaçá’s Cowboy Festival is more than a celebration of faith andtradition. It is a moment of union, where the community comes together to honour its roots, protect its natural heritage, and look forward to a hopeful future.